Author: Evan Broadhead (Evan Broadhead)

Programmatic vs. Display Advertising: Which Is Best for Your Business?
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Programmatic vs. Display Advertising: Which Is Best for Your Business?

Not all digital advertising campaigns are the same. When it comes down to programmatic vs. display advertising, there are pros and cons to both options. Find out the difference between programmatic advertising and display network advertising with Agility.   What Is Display Network Advertising?  As oOne of the oldest types of online advertising, display network advertising...

Incremental Reach: The Most Important Stat You Should Be Tracking
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Incremental Reach: The Most Important Stat You Should Be Tracking

Ad campaigns are the lifeblood of your marketing efforts, but how do you truly know if they’re reaching their full potential? If you’re doing any form of multi-platform advertising, incremental reach is an essential statistic to track so you can get the most from your campaign. What Is Incremental Reach?  Incremental reach is used by...

The 4 Benefits of Retargeting Ads
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The 4 Benefits of Retargeting Ads

Web traffic does not always equal sales. Indeed, the average conversion rate for a website is under three percent. Some might interpret this to mean 97 percent of traffic is useless, but there’s still value in that traffic. Retargeting focuses on the majority of customers who didn’t convert when first visiting your website and helps...

Geofencing vs. Beacons: What’s the Difference?
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Geofencing vs. Beacons: What’s the Difference?

When it comes to beacons vs. geofencing, it’s important to know what they can do so you can pick the best option for your business. Find out how beacons and geofencing work and which you should pick for your next ad campaign.  What Is Geofencing and How Is It Used?  Geofencing establishes a geographic region...

How Geofencing Changes the Game: The Influence of Advertising on Consumer Behavior
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How Geofencing Changes the Game: The Influence of Advertising on Consumer Behavior

Advertisements can significantly influence consumer buying behavior. Some external factors play a role in how a consumer reacts to an ad, but the three biggest things that help advertising influence consumer behavior are if the ad reaches: The right audience  In the right place  At the right time Learn more about how geofencing can impact...

The Pros and Cons of Mobile Advertising
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The Pros and Cons of Mobile Advertising

If you’re debating the advantages and disadvantages of mobile advertising, here’s your chance to learn more about it. Find out more about the pros and cons of mobile ads and why mobile marketing is important for the success of your business. The Pros of Mobile Advertising Here are some of the advantages of mobile advertising...

4 Advantages of Programmatic Advertising
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4 Advantages of Programmatic Advertising

Programmatic advertising is taking over digital ads with an estimated $81 billion in ad dollars. But what exactly is it, and why is it dominating the digital marketing market? Keep reading to find out why programmatic advertising is important and the benefits of programmatic ads. What Is Programmatic Advertising? At the most basic level, programmatic...

Geofencing Analytics: What Should You Be Tracking?
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Geofencing Analytics: What Should You Be Tracking?

Using geofencing as part of your marketing campaign can help you reach the right customer at the right time and in the right place. But it can be difficult to understand if a campaign is successful because it doesn’t always translate to direct sales.  Here are some of the key performance indicators for geofencing analytics...

What Is Addressable Geofencing?
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What Is Addressable Geofencing?

Addressable geofencing is a form of personalized marketing that lets companies target individual households and businesses based on property lines. It helps companies get close to the elusive goal of true one-to-one marketing. Companies can target anyone who comes to a specific address like their storefront, or can even target individual addresses of specific customers...

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    The majority of digital spend has shifted to programmatic, which means leveraging programmatic has become vital to the success of online marketing strategies. What most don’t realize is it requires the use of man and machine to drive results. Pick a partner who has the right technology and a team of experienced professionals. At Agility, we have a passion for helping advertisers find their key demographic and spending their advertising dollars efficiently. Most agencies are the jack of all trades and master of none – we focus on programmatic display and not all of your online advertising channels. We do one thing really well and it’s display advertising. Let’s meet to discuss your return goals around display campaigns now.