Author: Evan Broadhead (Evan Broadhead)

The 4 Benefits of Retargeting Ads
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The 4 Benefits of Retargeting Ads

Web traffic does not always equal sales. Indeed, the average conversion rate for a website is under three percent. Some might interpret this to mean 97 percent of traffic is useless, but there’s still value in that traffic. Retargeting focuses on the majority of customers who didn’t convert when first visiting your website and helps...

Geofencing vs. Beacons: What’s the Difference?
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Geofencing vs. Beacons: What’s the Difference?

When it comes to beacons vs. geofencing, it’s important to know what they can do so you can pick the best option for your business. Find out how beacons and geofencing work and which you should pick for your next ad campaign.  What Is Geofencing and How Is It Used?  Geofencing establishes a geographic region...

Upgrade Your Campaigns with These 12 Mobile Advertising Tips
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Upgrade Your Campaigns with These 12 Mobile Advertising Tips

Creating a successful mobile advertising campaign doesn’t have to be difficult. Get the most from your next campaign with these twelve mobile advertising tips.  1. Establish a Clear Goal A goal gives your campaign a clear direction. The most typical reason to run a mobile ad campaign is to increase sales, but you can also...

How Geofencing Changes the Game: The Influence of Advertising on Consumer Behavior
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How Geofencing Changes the Game: The Influence of Advertising on Consumer Behavior

Advertisements can significantly influence consumer buying behavior. Some external factors play a role in how a consumer reacts to an ad, but the three biggest things that help advertising influence consumer behavior are if the ad reaches: The right audience  In the right place  At the right time Learn more about how geofencing can impact...

The Pros and Cons of Mobile Advertising
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The Pros and Cons of Mobile Advertising

If you’re debating the advantages and disadvantages of mobile advertising, here’s your chance to learn more about it. Find out more about the pros and cons of mobile ads and why mobile marketing is important for the success of your business. The Pros of Mobile Advertising Here are some of the advantages of mobile advertising...

4 Advantages of Programmatic Advertising
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4 Advantages of Programmatic Advertising

Programmatic advertising is taking over digital ads with an estimated $81 billion in ad dollars. But what exactly is it, and why is it dominating the digital marketing market? Keep reading to find out why programmatic advertising is important and the benefits of programmatic ads. What Is Programmatic Advertising? At the most basic level, programmatic...

Geofencing Analytics: What Should You Be Tracking?
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Geofencing Analytics: What Should You Be Tracking?

Using geofencing as part of your marketing campaign can help you reach the right customer at the right time and in the right place. But it can be difficult to understand if a campaign is successful because it doesn’t always translate to direct sales.  Here are some of the key performance indicators for geofencing analytics...

What Is Addressable Geofencing?
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What Is Addressable Geofencing?

Addressable geofencing is a form of personalized marketing that lets companies target individual households and businesses based on property lines. It helps companies get close to the elusive goal of true one-to-one marketing. Companies can target anyone who comes to a specific address like their storefront, or can even target individual addresses of specific customers...

How Accurate Is Geofencing?
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How Accurate Is Geofencing?

Geofencing is one of the best ways to engage your target audience by sending hyper-local, relevant messages to their smartphones. Creating a pre-defined boundary is a key part of the success of any geofencing campaign. But that boundary must be accurate in order to maximize the return on investment. A high level of geofencing accuracy...

What Are Digital Attribution Models and How Do They Help?
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What Are Digital Attribution Models and How Do They Help?

Every marketer understands the value of knowing which efforts produce the best results. But it’s challenging to nail that down and find those correlations. Attribution models provide a structure to assign credit to key marketing touchpoints giving you the ability to attribute customer conversions to specific marketing tactics or campaigns. Simply put, digital attribution models...