Location-based marketing helps companies target the right person with the right ad at the right time. To really understand the strength and power of location-based marketing, it’s important to know about its origins. Here’s your guide to the past, present, and future of location-based marketing to help you understand where the industry has been and...
CBD is a growing and competitive industry, but if your brand wants to go anywhere, you need to know how to advertise. Unlike other markets, where advertising can be fairly straightforward and there aren’t as many regulations, CBD has very specific marketing and advertising challenges. Not only are there local laws and regulations, but each...
Thanks to the explosion of technological innovation over the past decade, the world of advertising is always evolving. What may have worked for marketers just a few years ago could be irrelevant today, which is why it’s so important for advertising departments to stay on top of the latest trends. In 2021, connected TV advertising...
In-person events offer an unparalleled opportunity to connect with potential clients and customers. Though digital advertising isn’t going away anytime soon, there’s nothing quite like getting to shake hands or speak face-to-face with a community you’ve built online. When you’re really looking to make your event stand out from the typical conference or convention, choose...
With the typical American spending more than 5 hours a day on their phone, it’s easy to see why mobile advertising has emerged as one of the most effective advertising channels today. About 96% of Americans own a cell phone, and the vast majority of those people (roughly 81%) have a smartphone—meaning they’re spending a...
Today’s marketing world is highly competitive, and it’s essential to stay ahead of the curve if you want your brand to come out on top. By embracing the latest marketing trends, you’ll reach your audience more effectively and attract a steady flow of new customers. And while online advertising has been around for a while,...
As every business owner learns quickly, it’s far more cost-effective to retain existing customers than to continuously generate new ones. This principle is just one reason customer lifecycle marketing is so important. Yet many marketers are unfamiliar with customer—or consumer—lifecycle marketing. Or, they might have a basic understanding of the term, but not know much...
Connected TV is here to stay. Connected TV, or CTV, is the growing trend of streaming TV content to any device, including smart TVs, mobile devices, tablets, and computers. Find out how it started and where it’s headed. How CTV Started One of the first places CTV started was with TiVo. In 1999, they made...
Geofencing lets advertisers target users in a specific area, but how does geofencing technology work? Learn more about the hardware and programming that make geofencing possible. GPS Geofencing depends heavily on your physical location. GPS is the easiest and fastest way for most services to identify your location. There are three major parts of making...
Many businesses are incorporating display ads into their digital marketing strategy. Display advertising has the potential to increase brand awareness and visibility and to reach specific target audiences. If there’s one thing marketers love, it’s tracking metrics, but not all display advertising metrics are equally important. Learn how to measure online display advertising and determine...
