Image by Publishers and brands are running full-speed towards the latest marketing trend: native advertising. It's being heralded as this new and groundbreaking phenomenon, but native advertising is far from a new strategy-it's just that it's being transformed by a new digital frontier.
Author: Evan Broadhead (Evan Broadhead)
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What Is Geofencing – Pros, Cons & More
Geofencing is a location-based mobile marketing optimization strategy companies use to target a specific location or area of smartphone users. When a potential customer enters a particular geographic location, they receive targeted information or advertisements on their smartphone or device.
With geofencing, users get ads that are relevant to who they are, and also where they are. Geofencing allows companies to focus their marketing campaigns on specific areas where their potential customers are, rather than wasting their budget on generic ads for the wrong audience. It helps increase product interest and conversion rates compared to broader advertisement and marketing campaigns.
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Solving the Mystery of Post-Impression Traffic in Programmatic Display
By: Jessica Chase, CXO Many advertisers and agencies ask themselves this question every day – “what is viewability and why is it important for display and programmatic campaigns?” It’s important for every advertiser to understand viewability, in-view percentages and guaranteed in-view rates before running display campaigns. Understanding viewability advertising and the terms surrounding viewable inventory...
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How to Progress Positive Partnerships in Digital Marketing
How to Progress Positive Partnerships in Digital Marketing By Nicole Weitzmann, Senior Account Manager Long-lasting business partnerships make or break any company – whether it is a business to consumer (B2C) partnership for a major retail company, or a business to business (B2B) partnership where a software company helps enhance a big corporation’s success. The...
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Why Advertisers Should Move Their Ad Budget From Traditional TV to Connected TV
Why Advertisers Should Move Their Ad Budget From Traditional TV to Connected TV By Jessica Chase, CXO at Agility In advertising, it sometimes helps to think about how our children will be consuming advertising in the future. If we look at our children and think about them leaving the house when they are old enough...
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Programmatic Online Advertising With Agility Vs. Google Display Network
When running display advertising, many marketers test running on Google Display Network (GDN) first due to the pure simplicity of GDN being in the same suite of products as Google AdWords. There are many benefits to running display advertising with a programmatic media buying vendor like Agility.
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5 Content Marketing Lessons From Tech Giants
It's no accident that tech leaders like Google, Apple, and Amazon have grown into some of the world's most powerful organizations. By keeping up with rapidly changing technological developments and understanding how to best use their resources, they've all been able to sell their services in the most effective and engaging ways, even in a crowded marketplace.
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Click Only Attribution & the Death of Common Sense
Click Only Attribution & the Death of Common Sense James Moore on December 3, 2012 at 10:27 am @ https://marketingland.com/click-only-attribution-and-the-death-of-common-sense-27246 Back in May, I wrote a blog post documenting the top 10 alternatives to “Last Touch” attribution. Last touch is the common practice of awarding credit for an online conversion to the last advertising vendor to...
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How Mobile Has Redefined the Consumer Decision Journey for Shoppers
Shopping micro-moments often start when people have a need or desire to purchase a product and they begin thinking of ideas. This leads to research and eventually purchase. These moments tend to fall into one of three categories: I-need-some-ideas moments happen when people have general awareness of the product category they're interested in, such as living room furniture, but they haven't yet narrowed down their choices to an exact product.
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Keep it simple: 10 digital brand metrics that matter
Don't assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started.
