Creo

Creative mind.

7 min read

What Is Geofencing? [Advantages & Disadvantages]

Geofencing is a location-based mobile marketing optimization strategy companies use to target a specific location or area of smartphone users. When a potential customer enters a particular geographic location, they receive targeted information or...

Read More

2 min read

Why Advertisers Should Move Their Ad Budget From Traditional TV to Connected TV

In advertising, it sometimes helps to think about how our children will be consuming advertising in the future. If we look at our children and think...

Read More

2 min read

Geofencing Analytics: What Should You Be Tracking?

Using geofencing as part of your marketing campaign can help you reach the right customer at the right time and in the right place. But it can be...

Read More

2 min read

Incremental Reach: The Stat You Should Be Tracking

Ad campaigns are the lifeblood of your marketing efforts, but how do you truly know if they’re reaching their full potential? If you’re doing any...

Read More

3 min read

The 4 Benefits of Retargeting Ads

Web traffic does not always equal sales. Indeed, the average conversion rate for a website is under three percent. Some might interpret this to mean...

Read More

3 min read

Why is Retargeting Important in Advertising?

Why Is Retargeting Important in Advertising?

Read More

3 min read

5 Tips to Get the Most Out of Your Programmatic Ad Spend

You’re interested in programmatic advertising and want to try testing it but aren’t sure how it works and if it’s worth adding to your digital ad...

Read More

2 min read

Geofencing vs Geotargeting: What's the Difference?

Geofencing vs Geotargeting: What’s the Best Option for Your Campaign? When it comes to geofencing vs geotargeting, don’t make the mistake of thinking...

Read More

3 min read

Programmatic Mobile Advertising Explained

Programmatic advertising is the preferred way to place your ads. Global programmatic ad spending has reached $493 billion, accounting for 54% of U.S....

Read More

2 min read

Retargeting and Its Role in the Customer Journey

Search retargeting and site retargeting are digital marketing tools that help you reach customers at different points in the customer journey.

Read More