Creo

Creative mind.

3 min read

Programmatic vs Native Ads: Key Differences & Benefits

Native and programmatic advertising are different aspects of digital advertising. Native advertising refers to how advertising is published, and programmatic advertising is a way to buy and sell digital advertising spaces. Find out more about...

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2 min read

Unraveling Post-Impression Traffic in Programmatic Ads

Many advertisers and agencies ask themselves this question every day – “what is viewability and why is it important for display and programmatic...

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3 min read

The Pros and Cons of Mobile Advertising

If you’re debating the advantages and disadvantages of mobile advertising, here’s your chance to learn more about it. Find out more about the pros...

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2 min read

Ultimate Guide to Geofencing for Events

In-person events offer an unparalleled opportunity to connect with potential clients and customers. Though digital advertising isn’t going away...

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2 min read

The Future of Location-Based Marketing

Location-based marketing helps companies target the right person with the right ad at the right time. To really understand the strength and power of...

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4 min read

What Are Programmatic Ads—And Should You Be Using Them?

Today’s marketing world is highly competitive, and it’s essential to stay ahead of the curve if you want your brand to come out on top. By embracing...

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2 min read

What Is Addressable Geofencing?

Addressable geofencing is a form of personalized marketing that lets companies target individual households and businesses based on property lines....

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3 min read

What Is Addressable TV Advertising?

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV...

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5 min read

What Is Contextual Targeting? [How it Works]

Contextual targeting is the use of display ads based on a website’s content. It’s a smart idea for companies to place their ads where they expect...

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2 min read

What Is CPCV? Deep Dive on Cost Per Completed View

As a professional marketer, you might feel like there are more metrics and acronyms out there than you can keep track of. From NPS to ROI to KPI,...

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