Creo

Creative mind.

Radius Targeting vs Polygon Targeting: What’s the Difference?

The biggest weakness of radius or polygon targeting is audience contamination. Your ad is not going to be as effective if it doesn’t hit the right target. Agility helps reduce audience contamination by quarantining the data for 36 hours. During this...

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Display Drives Search

Online marketers typically think of display and search as two distinct channels. Search is for sales and display is for branding. But could they...

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5 min read

Beyond the Funnel: Customer Lifecycle Marketing

As every business owner learns quickly, it’s far more cost-effective to retain existing customers than to continuously generate new ones. This...

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2 min read

How Accurate Is Geofencing Advertising?

Geofencing is one of the best ways to engage your target audience by sending hyper-local, relevant messages to their smartphones. Creating a...

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5 min read

How Does Geofencing Technology Work?

Geofencing lets advertisers target users in a specific area, but how does geofencing technology work? Learn more about the hardware and programming...

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2 min read

Geofencing vs. Beacons: What’s the Difference?

When it comes to beacons vs. geofencing, it’s important to know what they can do so you can pick the best option for your business. Find out how...

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3 min read

How CTV Can Affect Your Political Campaign

Advertisements on CTV are becoming a major player in political campaigns. Learn what CTV is in politics and how you can leverage it as part of your...

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3 min read

How Does Search Retargeting Work and What Is It?

Search Retargeting 101

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3 min read

How Effective Is Mobile Advertising? What You Need to Know

Mobile advertising is the most effective form of advertising on the internet. Mobile response rate is 2.72 percent on average, with the highest rates...

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2 min read

How to Make a Marketing Plan for an Advertising Agency

Creating a marketing plan for an advertising agency can be broken down into three key parts: who, what, and where. By understanding these three...

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