Agility Blog

Solving the Mystery of Post-Impression Traffic in Programmatic Display

By: Jessica Chase, CXO Many advertisers and agencies ask themselves this question every day – “what is viewability and why is it important for display and programmatic campaigns?” It’s important for every advertiser to understand viewability, in-view percentages and guaranteed in-view rates before running display campaigns. Understanding viewability and...

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How to Progress Positive Partnerships in Digital Marketing

How to Progress Positive Partnerships in Digital Marketing By Nicole Weitzmann, Senior Account Manager Long-lasting business partnerships make or break any company – whether it is a business to consumer (B2C) partnership for a major retail company, or a business to business (B2B) partnership where a software company helps...

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5 Content Marketing Lessons From Tech Giants

It's no accident that tech leaders like Google, Apple, and Amazon have grown into some of the world's most powerful organizations. By keeping up with rapidly changing technological developments and understanding how to best use their resources, they've all been able to sell their services in the most effective and engaging ways, even in a crowded marketplace.

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Click Only Attribution & the Death of Common Sense

Click Only Attribution & the Death of Common Sense James Moore on December 3, 2012 at 10:27 am @ https://marketingland.com/click-only-attribution-and-the-death-of-common-sense-27246 Back in May, I wrote a blog post documenting the top 10 alternatives to “Last Touch” attribution. Last touch is the common practice of awarding credit for an online conversion...

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How Mobile Has Redefined the Consumer Decision Journey for Shoppers

Shopping micro-moments often start when people have a need or desire to purchase a product and they begin thinking of ideas. This leads to research and eventually purchase. These moments tend to fall into one of three categories: I-need-some-ideas moments happen when people have general awareness of the product category they're interested in, such as living room furniture, but they haven't yet narrowed down their choices to an exact product.

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Display Drives Search

Online marketers typically think of display and search as two distinct channels.  Search is for sales and display is for branding.  But could they actually be more closely related than we think? Recent studies indicate that, far from being separate, display can actually increase search traffic and conversions for...

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