What Is Addressable TV Advertising?

What Is Addressable TV Advertising?

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV advertising is only in its infancy and is still growing in availability, with the first phase of testing having started in June of 2020. It is not yet available on most...

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Programmatic vs Native Advertising: The Benefits and Key Differences of Both

Programmatic vs Native Advertising: The Benefits and Key Differences of Both

Native and programmatic advertising are different aspects of digital advertising. Native advertising refers to how advertising is published, and programmatic advertising is a way to buy and sell digital advertising spaces. Find out more about programmatic vs native advertising and how they both fill important roles in digital advertising...

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