Agility Helps Accounting Firm Drive Website Traffic and Lead Form Submissions

Overview

pproached Agility about driving lead form submissions from live events. The client hoped to increase site traffic, gather lead form submissions and hit a .12% click-through rate (CTR) using event targeting and site retargeting.

Solution

Agility geofenced events and targeted the event audiences for 30 days after. In addition to the geofenced events, Agility also placed tags on the client’s website which enabled them to serve retargeting ads to website visitors. Through site retargeting and event targeting, Agility was able to drive a good amount of traffic to the clients website in the beginning of the campaign. Partway through the campaign, the Agility team increased the site retargeting CPMs to drive more lower funnel conversions. Agility tracked conversions by placing conversion pixels on the lead-forms specified by the client. Agility delivered weekly optimization reports, met with the client on weekly calls, and provided a live campaign performance dashboard.

Results

Over the course of one month, Agility met and surpassed the client’s goal of a .12% CTR and returned a .158% CTR on the campaign. Agility was also able to drive many new users to the client’s website and drive 4 qualified conversions.